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No matter who you are and what your fitness goals are, everyone knows Weight Watchers™. At least it seems that way because the brand is so big and so recognizable, especially to those of us in the Detroit area. This project was a challenge. Not in the bad kind of way, but in the creative kind of way. Weight Watchers™ has a super specific style guide. Only problem was it was geared towards food and we were branding fitness DVDs and box sets. So the challenge was to design something that both fit the style guide and the fitness branding. And it worked! These kits contained a whole bunch of goodies like a DVD, a piece of fitness equipment, an exercise guide and a recipe book.